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149 New bond street

Situated in the heart of Mayfair, London's quintessential luxury fashion district, 149 New Bond Street underwent an extensive debranding, defit, and strip-out project for the esteemed luxury fashion designer Tory Burch. Spanning six floors, including both retail spaces and back-of-house areas, this project demanded precision, attention to detail, and adherence to the highest standards of safety and craftsmanship.

Initial Planning and Safety Measures

The project commenced with a thorough analysis of an existing refurbishment and demolition (R&D) survey, which informed the development of a comprehensive Construction Phase Health and Safety Plan (CPP). This plan, alongside detailed Risk Assessment and Method Statements (RAMS), laid the foundation for all subsequent activities, ensuring every team member was fully briefed on the health and safety aspects pertinent to their roles.

Site Mobilization and Setup

The mobilization phase involved the careful coordination of tools, equipment, and personnel to the site. A meticulous site setup was implemented, encompassing accommodation, welfare facilities, and clear signage to guide the project's execution. Key to this phase was the establishment of robust fire prevention measures and the implementation of electrical isolations, with all actions meticulously documented in the health and safety file.

Protective Measures and Team Briefings

Before the commencement of physical works, protective installations were put in place to safeguard the integrity of the building's structure and aesthetics. A 'toolbox talk' was conducted to reinforce the project's safety protocols, ensuring all team members were aligned with the project's objectives and aware of the necessary precautions.

Execution of Debranding and Strip-Out Works

The core of the project involved the careful removal of Tory Burch's distinctive branding elements, which included:

  • Furniture Removal: The systematic deconstruction and removal of branded furniture pieces, ensuring materials were handled with care to minimize damage and allow for potential reuse or responsible disposal.

  • Lighting and Chandeliers: The delicate dismantling of high-value light fittings and chandeliers, a task that required specialized handling to preserve the integrity of these fixtures.

  • Metal and Wood Branding Elements: The extraction of large, branded metal and wood installations, a process that demanded precision and attention to detail to avoid damage to the building's interior finishes.

Challenges and Solutions

Operating within the bustling and highly regulated environment of Mayfair posed unique logistical and operational challenges. The project team navigated these complexities through meticulous planning, phased work schedules, and constant communication with local authorities and stakeholders to minimize disruption to the surrounding area.

Environmental Considerations

Sustainability and environmental responsibility were central to the project's execution, with a strong emphasis on material reuse, recycling, and the minimization of waste. Efforts were made to repurpose removed materials wherever possible, aligning with broader sustainability goals and reducing the project's environmental footprint.


The refurbishment and debranding project at 149 New Bond Street for Tory Burch stands as a testament to our ability to execute complex projects in high-stakes environments. Through rigorous planning, a steadfast commitment to safety, and a nuanced understanding of luxury retail spaces, we successfully transformed this iconic location, preparing it for its next chapter in the heart of London's fashion district.

Contact Us

For more details on our project management and execution capabilities in luxury retail environments, or to discuss your upcoming project needs, please Contact Us Here


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